Helping Kontrol change their business.

We updated the Kontrol brand, built their website and upgraded their technology stack.

Problem

Kontrol is a digital payment platform company that was looking to elevate their brand, update their product mix, scale their business from 7 million to 70 million. We started with some branding concepts below.

Finished Identity Work

After four unique concept directions Kontrol selected a concept that utilized two arrows to assemble Kontrol's "K". This concept used a gradient green and blue and symbolized the inflow and outflow of payments into the platform.

Responsive Website

After the branding was complete, Kontrol wanted to update their digital assets. So phase two of the project was to rebuild out the Kontrol website, landing pages, blog, and email templates on the Hubspot platform. Utilizing the Hubspot platform allowed us to quickly deploy a "launch-pad" website while building deeper user paths into the site architecture.

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CRM Integration

Once the new website had been built out, we setup the sales tools and Hubspot CRM. This included building sales email templates, building custom fields in the CRM, and building out customized sales pipelines that mapped to the Kontrol sales process.

Results

The end result was a marketing, sales and service stack built up on the Hubspot platform, with other mission critical tools integrated like: Zoom, Slack, and Panda Docs. A refreshed branding package that updated the look and feel of the company and a new website and set of landing pages for lead generation.